Categoria: Tendências

It’s been a long time coming.

The British holdco’s third quarter numbers show revenue declines across the board, including at ‘critical’ WPP Media.

In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity for brands. The opportunity referred to lies in the audiences marketers gain access to: These audiences are not only engaged and open to receiving communications from brands, but they’re also captive due to the nature

When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits appeared first on Search Engine Journal.

With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement. The post How Agentic Browsers Will Change Digital Marketing appeared first on Search Engine Journal.

Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar. The post Measuring Visibility When Rankings Disappear [Webinar] appeared first on Search Engine Journal.

Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first on Search Engine Journal.

Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.