Categoria: Tendências

Branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

Digiday breaks down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry.

Proper conversion tracking with Google Tag offers real insights into ad performance to optimize campaigns and reduce wasted ad spend. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.

Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.

Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research. The post Competitor Analysis In Local SEO And How To Gain An Edge appeared first on Search Engine Journal.

A U.S. judge just called it: Google broke the law to cement its monopoly over online advertising.

Experts share their thoughts on the most effective remedies to drive market impact.

Apple’s rebrand of its search ads business is the latest in a string of changes that suggest the tech company is gearing up for a more concerted move for ad dollars.

Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.