Categoria: Tendências

Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results The post Google To Test Search Changes In EU After DMA Charges, Per Report appeared first on Search Engine Journal.

The platform’s rapidly growing ads business has attracted brands like JC Penney hoping to reach its specialist communities with upper-funnel messaging.

Here’s a rundown of lessons brands have shared about their AI implementations so far.

Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.

Me@UO is Urban Outfitters’ new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping. The post Gen Z Preference For TikTok Over Google Drops 50%, Data Shows appeared first on Search Engine Journal.

Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked. The post Anthropic’s Claude Bots Make Robots.txt Decisions More Granular appeared first on Search Engine Journal.

429% more AI referral traffic. 137% more conversions. See how four agencies use Semrush to track AI visibility and prove it to clients.