Categoria: Tendências
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Economic uncertainty bubbles up in conversations on first day of Possible
The message being delivered by executives at Possible on Day 1: no one’s cutting back ad budgets yet but no one’s adding either.
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Google Discover Desktop Data Already Trackable In Search Console
Google Discover desktop data is already trackable in Search Console. Here’s how to prepare ahead of the full rollout. The post Google Discover Desktop Data Already Trackable In Search Console appeared first on Search Engine Journal.
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The Data Behind Google’s AI Overviews: What Sundar Pichai Won’t Tell You
Google says AI Overviews are changing search. The data? Not so fast. See what 5 billion queries reveal about user behavior. The post The Data Behind Google’s AI Overviews: What Sundar Pichai Won’t Tell You appeared first on Search Engine Journal.
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Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
Explore how brand building can align with your business goals and create lasting value, even if it initially reduces traffic. The post Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO appeared first on Search Engine Journal.
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Google Clarifies Googlebot-News Crawler Documentation
Google updated the Googlebot-News documentation to remove wrong information The post Google Clarifies Googlebot-News Crawler Documentation appeared first on Search Engine Journal.
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WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg
The Digiday Podcast breaks down the art of the JBP deal with Exverus Media’s Hillary Kupferberg.
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Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning
Digiday sifted through the noise to bring you the sharpest, spiciest and most side-eye worthy takes out there.
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Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings
Major brand marketers had C-Suite executives note their own worries about consumers during earnings calls.
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TikTok touts livestreaming as next big revenue stream for creators and agencies
Through private Discord servers and Zoom webinars, TikTok’s livestreaming push is educating creators about live gifting on TikTok Live.
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Snap’s growth dominance stands to be questioned — what are the asks?
Was last quarter a fluke or is this a legitimate turning point for the business? That’s what industry analysts will want to clarify.