Categoria: Tendências

Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While advertisers always welcome more transparency, the changes alone won’t necessarily lead to major budget increases.

The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows

Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.

ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.

The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.

OpenAI’s Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic’s refusal to agree to the terms was seen by users as the more trustworthy alternative.

Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search. The post Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing appeared first on Search Engine Journal.

Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles. The post Google AI Mode Cites Itself More Often, With More Organic Links appeared first on Search Engine Journal.

In SEO Pulse: AI Overview citations drift further from traditional rankings as AI search expands and platforms clarify how content appears in AI answers. The post AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse appeared first on Search Engine Journal.