Categoria: Tendências

Shifts of this scale always create winners and losers. The task for agency bosses is making sure they’re on the right side of that line.

The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend. 

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

While Netflix’s intention was more transparency and clarity over reach methodology, marketers aren’t yet confident in how accurate it really is.

TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.

At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.

A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust. The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal.

Matt Wasserlauf, CEO, Blockboard There is no bigger buzzword in the world than AI. Right now, investments in the hundreds of billions of dollars are rolling in to pay for chips, data centers and people to build out artificial intelligence. NVIDIA, the leading AI chip-maker, just became the first five trillion-dollar company. Many on Wall

Now, the company is reorganizing how advertisers access and operate across that ecosystem. 

Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search. The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal.