Categoria: Tendências

Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next. The post Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks appeared first on Search Engine Journal.

Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs. The post How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy appeared first on Search Engine Journal.

Is your website ready for the AI-powered search revolution? Discover practical insights on adapting your CMS for modern needs. The post Is Your Website Ready for AI Search? A Practical Audit for CMOs appeared first on Search Engine Journal.

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream

People Inc’s Jon Roberts discusses the boom in AI content licensing marketplaces — and the revenue that could materialize for publishers.

Sir Martin Sorrell says agencies can’t fix the billable hour until brands fix their AI problem.

An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group’s recovery back.

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.

Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.

Google started rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days. The post Google Begins Rolling Out The March 2026 Spam Update appeared first on Search Engine Journal.