Categoria: Tendências

With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches.

In this edition of the Digiday+ Research Briefing, we examine the impact of tariffs on consumers, retailers and advertisers. As uncertainty remains, we look at some different predictions and their impacts.

The creator economy is growing rapidly, but the technology infrastructure required to manage and scale influencer marketing has yet to catch up.

Google clarifies that links in AI Overviews all share a single position in Search Console reports. The post Google Clarifies: AI Overview Links Share Single Position In Search Console appeared first on Search Engine Journal.

Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? The post Google Launches Generative AI Certification With Free Training appeared first on Search Engine Journal.

The software giant is contacting media buyers informing them it will close in February 2026.

Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.

Create your own ChatGPT agent to streamline your SEO audits and analyze website elements like page structure. Here’s how. The post Create Your Own ChatGPT Agent For On-Page SEO Audits appeared first on Search Engine Journal.

Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines. The post The Rise Of Privacy-First Search Engines appeared first on Search Engine Journal.

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.