Categoria: Tendências

Faced with shifting user habits, some agencies and clients are adapting their approaches to paid search a year after Google launched AI Overviews.

While ad spend on Pinterest might be low, momentum among buyers is building.

Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal. The post Googler’s Deposition Offers View Of Google’s Ranking Systems appeared first on Search Engine Journal.

Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance. The post HTTP Status Codes Google Cares About (And Those It Ignores) appeared first on Search Engine Journal.

Get better insights into your industry, competitors, and target audience with these market research tools.

This State of the Industry Report, produced in partnership with Piano, explores how publishers engage with social media, specifically paid social media, what strategies they use, the challenges they encounter and how they plan to overcome them. As social platforms become more fragmented and organic reach continues to decline, publishers and media companies are leaning

Tariffs affect product costs and ad performance. This month’s Ask A PPC outlines their direct impact on PPC metrics, conversion rates, and bidding strategies. The post Ask A PPC: How Will The Tariffs Impact My PPC Campaigns? appeared first on Search Engine Journal.

Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. The post How Referral Traffic Undermines Long-Term Brand Growth appeared first on Search Engine Journal.

At the Upfronts, creator took the stage — but not the power. Yet