Categoria: Tendências

Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python appeared first on Search Engine Journal.

With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy. The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal.

Google’s AIO rewrites articles without adding unique analysis or insights, essentially meeting the definition of low-value content. The post Does Google’s AI Overviews Violate Its Own Spam Policies? appeared first on Search Engine Journal.

While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story.

Building ambitious, successful businesses outside the holdco model is more viable than ever. Here’s who is taking advantage.

The NFL is everywhere across the video spectrum, and it’s leading the way for sports to be the centerpiece of upfront buying and selling.

One year after the launch of Google’s generative AI search feature AI Overviews, publishers are recalibrating their SEO and referral traffic plans.

Search marketing, once a relatively narrow and technical marketing discipline, is becoming much more wide-ranging amid AI adoption.

Amazon’s updated FBA rules reward tight inventory control. This guide breaks down IPI scores, storage fees, and tactics to keep your business running smoothly. The post Amazon Sellers: Inventory Management Tips For 2025 appeared first on Search Engine Journal.