Categoria: Tendências

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated.

Publishers say they are testing these tools cautiously, exploring ways it can be used to strengthen existing services and bolster productivity rather than reduce headcount.

As UGC creators become part of the creator economy, they are settling on platforms beyond Roblox and Fortnite, and brands are following.

Strip mining content, zero-click searches, legal threats as revenue strategy: What’s In and Out for publishers in the era of Google AI Overviews.

The growing role of video in the podcast landscape has made advertisers view the format as premium — and open their wallets accordingly.

Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers today are operating in the aftermath of a fundamental shift. The signals that once powered precise targeting are disappearing. Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to create a fragmented, foggy view of the customer

Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy. The post Google Gemini Upgrades: New AI Capabilities Announced At I/O appeared first on Search Engine Journal.

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. The post Google Expands AI Features in Search: What You Need to Know appeared first on Search Engine Journal.

Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why. The post Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content? appeared first on Search Engine Journal.