Categoria: Tendências

The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, steady merging of responsibilities. 

Publishers and brands are using AI to create a copy of audience behavior patterns to conduct market research faster and cheaper. 

Google Search Console now lets you add custom annotations to performance charts, making it easier to track when changes or external events occurred. The post Google Search Console Adds Custom Annotations To Reports appeared first on Search Engine Journal.

Google is expanding AI Mode with Canvas travel planning, global Flight Deals rollout, and agentic booking for restaurants, events, and local appointments. The post Google Extends AI Travel Planning And Agentic Booking In Search appeared first on Search Engine Journal.

Real-world cases reveal how failures in LLM systems spread harm and misattribute sources. Here are concrete actions SEOs can take now. The post LLMs Are Changing Search & Breaking It: What SEOs Must Understand About AI’s Blind Spots appeared first on Search Engine Journal.

Audit your brand’s trust signals to find ways to boost AI visibility and earn more citations.

The shift to AI search is testing every brand’s technical foundation, and only those tackling SEO debt head-on will survive. The post The Technical SEO Debt That Will Destroy Your AI Visibility appeared first on Search Engine Journal.

Up to 56 million websites could be affected by unpatched versions of Imunify360 AV that allow full server takeover. The post Server Security Scanner Vulnerability Affects Up To 56M Sites appeared first on Search Engine Journal.

Mixed signals are coming out of the Q4 ad marketplace — some buyers report a recent drop-off in ad spend from a number of categories, while others say alarms aren’t yet ringing for 2026.

The result is a creator economy caught between maturity and hesitation — growing up fast but not all at once.