Categoria: Tendências

What actually moves the needle in international SEO? A closer look at common pitfalls, smart workflows, and overlooked opportunities. The post Deep Dive: International SEO In The Times Of AI appeared first on Search Engine Journal.

A clear look at what makes a brand: purpose, perception, trust, value, and the role each plays in building long-term business equity and loyalty. The post B2B Brand: Why It Matters More Than You Think appeared first on Search Engine Journal.

The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis of information. The post Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results appeared first on Search Engine Journal.

Google’s March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack.

Google’s vp of global ads joined the Digiday Podcast to explain how Google is inserting ads into AI Mode and AI Overviews.

Retail media networks are falling into the same entrapments as the early years of DSPs, leaving marketers with a sense of déjà vu.

Key questions to ask Google about its AI systems as it bids to double down on its playbook in the AI era.

With companies pulling earnings forecasts and the upfront market losing steam, the signs are clear: advertisers are easing off the gas.

Google AI agents can now modify campaigns automatically, but advertisers at Marketing Live raised control concerns. The post Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns appeared first on Search Engine Journal.