Categoria: Tendências

Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.

PPC accounts without scripts rely on luck, manual checks, and late alerts. Here’s why that’s a risk serious advertisers shouldn’t accept. The post Why Every Google Ads Account Needs To Run Scripts appeared first on Search Engine Journal.

Google’s Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025. The post Google Reveals The Top Searches Of 2025 appeared first on Search Engine Journal.

This week’s Ask an SEO addresses where keyword optimization ends and keyword stuffing begins in modern search and AI-driven systems. The post Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized? appeared first on Search Engine Journal.

Despite agentic AI boosting content creation speed, human oversight remains critical due to concerns over hallucination, brand consistency.

Marketers share how they navigated the maze of tariffs and regulatory changes this year.

This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).

How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.

A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche. The post Do Faces Help YouTube Thumbnails? Here’s What The Data Says appeared first on Search Engine Journal.

Learn why AI works best as a support tool, not a decision-maker, and why misplaced trust in autonomy is risky. The post Ironman, Not Superman appeared first on Search Engine Journal.