Categoria: Tendências
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OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI disables ChatGPT’s search discoverability feature after shared chats appeared in Google results, raising privacy concerns. The post OpenAI Is Pulling Shared ChatGPT Chats From Google Search appeared first on Search Engine Journal.
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Here’s what media buyers say they need to accelerate ad spend on Netflix
The streamer’s ad business is growing. But roadblocks could prevent it realizing revenue potential.
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Amazon and Instacart’s former advertising leader is transforming the way Walmart grows
Dallaire was Instacart’s chief revenue officer for two years. Prior to that, he was at Amazon for eight years.
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Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
A Google exec leading search and AI partnerships is joining The New York Times to manage relationships with platforms and big tech companies at a pivotal time.
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Podcasts become a strategic IP play for Hollywood talent
As stars like Gina Torres step into the podcasting space, they’re part of a growing trend where actors are not just lending their voices but controlling the content.
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Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy
Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted effort to grow the publisher’s core titles.
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Pause for effect: How pause ads reach viewers at can’t-miss moments
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on their streaming or traditional TV entertainment, they’re not tuning out. They’re leaning in and taking control of their viewing experience. That’s the key finding from a newly released study from Magna Media Trials and DIRECTV Advertising that examines the dynamics
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Q&A: Amid budget scrutiny, marketers are driving growth through programmatic CTV
Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their spending. One way marketers are addressing these challenges is through programmatic CTV, which is emerging as an essential channel for achieving more efficient, targeted and measurable
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What Is Answer Engine Optimization? And How to Do It
Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.
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What Is LLMs.txt & Should You Use It?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
