Categoria: Tendências

When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide. The post Why Your PPC Structure Should Mirror Your Business Model appeared first on Search Engine Journal.

Google’s co-founder said that threatening an AI can improve performance. Researchers found that it sometimes works. The post Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy appeared first on Search Engine Journal.

Implement these seven SEO steps to improve your site’s search engine rankings and drive more traffic.

The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.

The creator economy is entering a new era of legitimacy and scale — signaling that investors see creators as full-fledged media worth betting on.

The changes ahead are both immediate and far-reaching, touching everything from immigration compliance to workplace culture and AI governance.

Seven influencer marketers told Digiday that creators’ rates had risen noticeably across all platforms, although they provided a range of figures regarding the specific amount. Three of the marketers said that creators had in some cases doubled their fees from 2024, causing brands to respond with confusion or even outrage over the precipitous increase.

Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about. The post 5 Ways To Prove The Real Value Of SEO In The AI Era appeared first on Search Engine Journal.

Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs. The post Google Backtracks On Plans For URL Shortener Service appeared first on Search Engine Journal.

If your site isn’t in top shape and AI-ready, you could be set to lose far more than just rankings. Here’s what you can do to prevent this.