Categoria: Tendências

It’s a sign of the times: The New York Times, with its high-profile legal battle with OpenAI, has signaled in its agreement with Amazon that it’s open to an AI licensing deal — if the terms are right.

AI slop is proliferating at an alarming rate and distorting programmatic ad buys.

As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to almost nothing.

GroupM’s been replaced by WPP Media. But questions over the agency’s future remain, including how it’s leveraging AI and whether more clients are at risk of leaving.

While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture.

A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.

Semrush Traffic & Market lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you ahead of the curve.

Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand real-time resolution of individuals across platforms, devices and environments. That pressure

Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget. The post How To Use LLMs For 301 Redirects At Scale appeared first on Search Engine Journal.