Categoria: Tendências
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OpenAI is b building the ad tech stack it’s currently borrowing
Companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on outside vendors forever.
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Target CEO says ‘busy families’ will be company’s focus as it seeks growth
The company is making tweaks to departments like food and baby, as well as services like same-day delivery.
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Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches.
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TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.
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GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as they seem.
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WordPress Releases Updated AI Experiments Plugin
Official WordPress AI Experiments plugin enables users to get advance access to AI features right now. The post WordPress Releases Updated AI Experiments Plugin appeared first on Search Engine Journal.
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3 AI Search Changes Every Marketer Needs A Plan For In Q2
AI search changed how people find you, click on you, and convert. Here’s what the Q1 data says and how to build your Q2 plan. The post 3 AI Search Changes Every Marketer Needs A Plan For In Q2 appeared first on Search Engine Journal.
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How to Run a Free AI Visibility Audit with Semrush
See where you stand in AI platforms with this free four-step audit.
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Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds
A study of U.S. workers finds 14% report “brain fry” from AI overuse. Marketing had the highest rate at 26%. The post Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds appeared first on Search Engine Journal.
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Why We Need To Talk About Young People
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted. The post Why We Need To Talk About Young People appeared first on Search Engine Journal.
