Categoria: Tendências
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Why Some Brands Win in AI Overviews While Others Get Ignored [Webinar]
Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success. The post Why Some Brands Win in AI Overviews While Others Get Ignored [Webinar] appeared first on Search Engine Journal.
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The Rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation
What marketers need to know about what to expect when the internet becomes chat.
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Indie agencies focus on optimizing media and creative using AI to pick up more clients
Media agencies have sped up their AI abilities to apply marketing mix modeling to media campaigns. And it’s spilling over to creative too.
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‘We were getting crushed’: Brands cut back on free online returns to offset tariff costs
Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of the Trump tariffs.
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Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
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Google’s AdX unit has begun striking deals with media agencies
The exchange has been offering media agencies post-auction discount deals since the spring — some agencies say it’s the first time.
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TikTok ad execs are finally talking — just enough to keep Q4 intact
While the U.S. waits for China to sign off on its proposed TikTok deal, platform execs have reassured marketers no changers are coming in Q4.
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Surfer SEO Acquired By Positive Group
French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.
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Brave Reveals Systemic Security Issues In AI Browsers
Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts. The post Brave Reveals Systemic Security Issues In AI Browsers appeared first on Search Engine Journal.
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OpenAI Launches ChatGPT Atlas Browser For macOS
OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS. The post OpenAI Launches ChatGPT Atlas Browser For macOS appeared first on Search Engine Journal.