Categoria: Tendências

As audience behavior evolves to include cross-platform media consumption, advertisers are responding to this shift by demanding outcome-focused, cross-platform advertising campaign strategies. To keep up with this increased demand, publishers must adopt new technologies to move forward. The goal is to create tech stacks that address the challenge of cross-platform ad sales and improve efficiency.

Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed. The post Google Discover Adds Social Media Posts & Follow Buttons appeared first on Search Engine Journal.

Stronger brand signals mean stronger results. See how to measure brand marketing’s business value. The post How To Measure Brand Marketing Efforts (And Prove Their ROI) appeared first on Search Engine Journal.

Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win Brand Visibility in AI Search [Webinar] appeared first on Search Engine Journal.

Google is hiring an anti-scraping engineering analyst to help develop ways to stop search results scrapers. The post Google Is Hiring An Anti-Scraping Engineering Analyst appeared first on Search Engine Journal.

Although Business Insider’s AI search tool is currently only used by roughly one percent of Business Insider’s readership, it has significantly increased the engagement of those who do use the tool, with click-through to articles increasing by 50 percent since October.

People Inc is preparing for AI’s impact on search and content discovery by focusing on traffic and revenue diversification and direct to consumer relationships.

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.

Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.

AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?