Categoria: Tendências

New promotions to AI-focused roles at The Washington Post and Forbes signal a turning point in how publishers view and operationalize AI.

Due to the widespread nature of creators’ FTC disclosure violations, there are no hard numbers regarding the rise or overall amount of undisclosed brand deals. But both creators and marketers said that they had observed a significant uptick in this activity across both genres and platforms.

Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting.

Marketers want more rigor from their creator investments and to do that they’re driving more investment in affiliate schemes.

Publishers told Digiday that unlike the March Google core update, the latest one was the more typical nail-biting rollercoaster.

Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases. The post Google Performance Max: Everything You Need To Know appeared first on Search Engine Journal.

Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries. The post Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings appeared first on Search Engine Journal.

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. The post Google Makes It Easier To Talk To Your Analytics Data With AI appeared first on Search Engine Journal.