Categoria: Tendências

Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers. The post Google Announces AI Mode Checkout Protocol, Business Agent appeared first on Search Engine Journal.

This week’s SEO Pulse highlights the tensions emerging as search engines tighten quality standards for sites while defending their own AI outputs. The post SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop appeared first on Search Engine Journal.

Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year. The post Paid Media Marketing: 8 Changes Marketers Should Make In 2026 appeared first on Search Engine Journal.

Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting The post PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates appeared first on Search Engine Journal.

WordPress no longer your default choice? Get a clear breakdown of when Wix, Squarespace, Webflow, Shopify, Ghost, Drupal, and others are the smarter move. The post 19 WordPress Alternatives: From Simple Builders To Enterprise CMS appeared first on Search Engine Journal.

Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.

With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop. 

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.

Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.

Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.