Categoria: Tendências
-
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the ripple effects of that polarization are affecting the Tesla brand.
-
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend (ROAS) to help marketers paint a more holistic picture of their campaign efficacy.
-
Media Briefing: Apple News ad monetization still ‘abysmal’ for some
Publishers still can’t make meaningful ad revenue from Apple News despite its push to sell more ad inventory.
-
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches — brought on by the fading third-party cookie.
-
Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue
Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.
-
How To Find A Competitor’s Keywords — Next Level
Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.
-
10 New YouTube Marketing Strategies With Fresh Examples For 2025
What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant. The post 10 New YouTube Marketing Strategies With Fresh Examples For 2025 appeared first on Search Engine Journal.
-
How To Make Money As A Freelance Writer: 6 Simple Steps
Is it still possible to make money as a freelance writer in 2025? In short, yes. AI writing tools are… Continue Reading The post How To Make Money As A Freelance Writer: 6 Simple Steps appeared first on Copyblogger.
-
How to Use Semrush for Keyword Research
Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit.
-
How DoorDash Became Huge Starting With A $10 Domain Name
DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility The post How DoorDash Became Huge Starting With A $10 Domain Name appeared first on Search Engine Journal.