WTF is headless browsing, and how are AI agents fueling it?

AI agents are putting headless browsing back in the spotlight. 

Headless browsers — the behind-the-scenes software that lets machines surf the web like people — were once the domain of quality-assurance testers and SEO agencies. But new AI-powered browsers launched this last year — like Perplexity’s Comet and Browser Company of New York’s Dia — are bringing new meaning to the term.

These players are using headless browsers to power AI agents that need to click, scroll and interact with websites as a human would, to retrieve information. 

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