WTF is differential privacy?

Originally published on April, 10, 2019, this article has been updated to include an explainer video.

As the ad industry re-evaluates its approach to personal privacy, advertisers are searching for ways to collect data on people without compromising their privacy. One of those alternatives has been called differential privacy, a statistical technique which allows companies to share aggregate data about user habits while protecting individual privacy.

Here’s an explainer on how differential privacy works.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.