With S4 approach, London’s MSQ Partners emerges as dark horse in the agency race

MSQ Partners has emerged as a potential suitor for Sir Martin Sorrell’s besieged S4 Capital. 

The London-based agency group has begun negotiating to merge with the Monks owner, per a statement issued to the stock market by Sorrell on Monday following a Sky News report published over the weekend.

It’s a significant turn in S4’s twisting narrative. Though there’s no guarantee discussions will progress beyond the “very preliminary stage,” per the statement, the fact the company has publicly acknowledged the approach after staying silent over earlier bids from Stagwell and private equity group New Mountain Capital suggests it’s a serious prospect — and not an entirely unwelcome one.

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