Warby Parker joins brands that have killed home try-on in favor of virtual tests

This story was originally published on sister site, Modern Retail.

The end may be near for at-home try-on programs.

Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. For years, the service — allowing customers to try out five glasses at home for five days — defined Warby Parker.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.