This story was originally published on sister site, Modern Retail.
Ulta Beauty will soon launch on TikTok Shop.
“We are pleased to announce today an expanded strategic integration with TikTok,” Ulta Beauty CEO Kecia Steelman said during Thursday’s earnings call last week. “Next week, we will launch Ulta Beauty on TikTok Shop, where guests can purchase immediately as they engage with content from Ulta Beauty and our brands on the platform.”
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