While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future.
“When I met with TikTok last week, they were talking me through their product roadmap for the rest of the year,” said one Cannes Lions attendee, who asked for anonymity to speak candidly about what they discussed during their meeting with TikTok at the festival.
A big part of that roadmap includes evolving their eight-month-old AI-campaign tool, Smart+, so marketers have more control over how it buys their ads.
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