The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest figures from the Bureau of Labor Statistics.
Ad agencies are still hiring — but the skills they’re hiring for, and where they’re finding them, are beginning to change.
Unsurprisingly, generative AI tools are the motivating factor.
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