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If 2025 was the year of loose ends, expect 2026 to be the year where the dust settles, at least that’s what Digiday managing editor Sara Jerde is predicting. Jerde joined executive editor of news Seb Joseph on a recent episode of the Digiday Podcast with hosts Tim Peterson and Kimeko McCoy.
The dust Jerde is referring to are 2025’s cliffhangers — Netflix’s planned acquisition of Warner Bros. Discovery’s studio and streaming businesses (and Paramount Skydance’s rejection), the ripple effects of the Omnicom-IPG merger, and of course, generative AI’s impact on all of it. 2026 may not come with a shiny bow of completely answered questions, but some clarity around things — like ads on generative AI platforms, publisher AI monetization deals and agency hold co models — should be on the horizon.
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