The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and tech fees into a single price.
The new “Trading Modes”, currently in closed beta for select clients, as confirmed to Digiday by four ad execs, offers advertisers two ways to run campaigns.
Performance Mode, which The Trade Desk recommends, uses its Koa Optimization machine-learning algorithm to automatically prioritize the best ad inventory for an advertiser and optimize bidding, pacing and other campaign factors accordingly. All these features are turned on by default in this mode, which also bundles media, data and other fee-based features into one CPM.
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