As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has the essentials on what it means for the industry and why it matters.
The rumors were true: OpenAI’s long-anticipated browser now has a name — and it’s here. ChatGPT Atlas was announced yesterday (Oct. 21) for macOS users, with versions for iOS, Windows and Android on the way.
So what is it exactly? OpenAI CEO Sam Altman called it an “AI-powered web browser powered by ChatGPT”. Think of it as the internet turned conversational. ChatGPT Atlas puts the ChatGPT at the center of browsing — not as an extension but as the main interface. It understands the page someone’s on, keeps context across sessions and can even act on their behalf. Users can pull up ChatGPT anywhere online as a sidebar to summarize, compare or edit content in place. It remembers what they’ve read, helps them pick up where they left off and, in agent mode, can take actions like booking reservations or manage documents. And the more someone uses it, the better it understands their habits, preferences and intent.
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