Let’s be honest: the world didn’t need another SSP.
The market has been crowded for several years, and while buyers already had a plethora of options, Media.net chose to launch its SSP five years ago. This was not a delay as much as it was a strategic decision to better address marketers’ ongoing challenges, including cluttered supply paths, plateauing performance and a lack of transparency.
“Our roundtable session at the Digiday Programmatic Marketing Summit reaffirmed the same belief that guided us when we launched our SSP: the market didn’t need more of the same — it needed something different,” said Ken Lagana, global Chief Revenue Officer at Media.net. “We weren’t chasing market share; we were building toward a gap we knew we could uniquely fill.
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