Target to launch new shopping app within ChatGPT

This story was first published by sister site, Modern Retail.

In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday.

The app within ChatGPT will let shoppers ask for ideas, build multi-item baskets, shop for fresh food and check out using their Target account. Crucially, shoppers can also choose from a variety of fulfillment options, including curbside pickup, in-store order pickup and standard shipping, according to a news release from OpenAI. Later, Target will add features like Target Circle linking and same-day delivery, according to the release.

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