The memeification of movie marketing is underway.
Finding ways to capitalize off of the cultural conversation, much of which takes place online and within memes, is crucial for movie marketers, according to agency execs, who say that the approach will only be more commonplace, especially with Blockbuster movies.
“In order to not be irrelevant, [movie marketers] have had to bend towards being more consumer-centric,” said Nick Miaritis, chief client officer at VaynerMedia. “That’s what’s happening with the stuff you see this summer. Someone is breaking through within the organization to be like, let’s be more consumer-centric platform relevant and it will lead to more attention for a movie full stop.”
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