Snap’s offering incentives to boost uptake of its Sponsored Snaps

Snap is sweetening the deal for advertisers willing to buy space inside users’ chat feeds. 

It’s been nearly a year since the company rolled out the new ad placement – pitched by CEO Evan Spiegel as a way to make “the core functionality of Snapchat accessible to advertisers”. Since then, Snap has been working to make that promise stick, and is now offering incentives in an effort to drive adoption for the placement.  

“I think Evan [Spiegel] realized that that’s [the chat tab] where the majority of the users spend most of their time,” said Shamsul Chowdhury, global evp paid social at Jellyfish. “They figured they need advertisers there. There’s a lot of money to be made, because they’re sitting on a gold mine.”

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