This story was first published by Digiday sibling Modern Retail.
In recent weeks, Sam’s Club members may have noticed a change to shopping online with the warehouse club retailer.
As of the week of Sept. 1, Sam’s Club has rolled out a new presentation layer for its website and app to 100% of its members, its svp of e-commerce, Greg Pulsifer, told Modern Retail. The app has a new look and feel with what the company calls a “global intent center” in the top left corner, where customers choose a fulfillment option — pickup, curbside or ship-to-home — from the start of shopping in the app.
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