‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands

This story was first published by Digiday sibling Modern Retail.

Last week, federal lawmakers proposed changes to the 2018 Farm Bill that would effectively ban most hemp-derived THC products in a year. 

The proposed ban was included in the bill Congress passed to end the government shutdown. The Farm Bill had removed hemp as a controlled substance under the Controlled Substances Act (CSA). Since the bill’s passing, federal law has allowed for hemp that contains less than 0.3% of THC to be infused into products like cocktails and gummies, ushering in an explosion of new businesses. But now, brands across the category are preparing for potential shifts in their business models.

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