The Trade Desk’s move to lump all supply-side platforms (SSPs) under the “reseller” label is landing exactly as expected — with resistance. Index Exchange, one of the largest SSPs, called the reclassification “ignorant”, rejecting what it sees as an oversimplification of its role in the ecosystem.
CEO and president Andrew Casale made the remarks on stage at the ATS conference in London on Tuesday (Sept. 9), marking one of the more direct rebukes of The Trade Desk’s positioning from a major SSP.
“I think they’re willing to look at SSPs this way is, quite frankly, ignorant,” said Casale.
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