Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch

Amazon is positioning Twitch as a defining asset in its CTV ambitions, folding the platform’s hard-to-reach audience and live-video inventory into the same pitch it uses to sell Prime Video and Fire TV. 

That marks a clear break from not all that long ago. At Amazon’s 2024 upfront, executives walked advertisers through an expanding video portfolio, but Twitch — despite having been in the fold for a decade — barely registered. The omission was telling then. The inclusion now is even more so.

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