We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use that service after being bludgeoned with that messaging on repeat.
Omnicom Media, via an expansion of a partnership with Amazon it struck last year — but now ties in Roku data as well as input from now corporate sibling Acxiom — is out to try to alleviate that problem.
Digiday has learned that Omnicom is planning to announce that partnership today at CES.
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