Nike’s turn away from its performance-led marketing strategy looks like it’s getting the 61-year-old company back on track.
The brand’s latest quarterly earnings report showed a mixed financial picture; revenues increased 1% year on year to $11.7 billion, but profits were down 31%, squeezed by President Donald Trump’s tariff regime.
Perhaps it’s the stretch before settling into the starting blocks of a race. “This is just the beginning of their turnaround journey, and many headwinds are still facing the company,” said Brad Jashinsky, director analyst at Gartner.
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