Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

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When Mondelez learned their retail partners were expecting 30% of their site traffic to be agentic by 2028, the company stopped and paid attention. 

AI was upending the way people searched for products online, and the CPG brand was faced with a decision to make: overhaul its digital presence or risk falling behind in the age of agentic commerce.

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