The Independent is leaning on four growth pillars — its talent and IP-led verticals, U.S. expansion, e-commerce and internal AI products — to withstand the zero-click era and the knock-on effect that may have on display ad revenues.
Each pillar plays a different role, from driving new revenue streams to testing how AI can be turned from a threat to an opportunity.
“All of the growth strategies that we’ve got for this year, we’ve been very mindful of the ‘blue links risk’ as we put it together,” The Independent’s CEO Christian Broughton told Digiday.
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