This story was originally published on sister site, Modern Retail.
Category managers who work with Kroger, you’ve got mail — from an AI agent.
Kroger Precision Marketing Powered by 84.51°, the newly combined division of Kroger that houses its data science and retail media divisions, has launched a weekly AI-generated insights report for brands called Agent Monday. The customizable emails use AI to pull retail data from 84.51°’s Stratum self-serve customer behavior insights tool and show key insights for brands. The feature is open to qualifying 84.51° Stratum subscribers, the company said.
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