The article was first published by Digiday sibling Modern Retail.
A recent report that OpenAI is developing a checkout system within ChatGPT is garnering mixed reactions among founders of retail startups, with some worrying that the system will become “pay to play” in a way that disenfranchises small businesses.
On July 16, the Financial Times reported that OpenAI had shown brands a prototype of a checkout function that enables users to complete transactions entirely within ChatGPT. Merchants that opt to receive and fulfill orders this way will pay a commission to OpenAI, according to the publication. When contacted by Modern Retail for this story, OpenAI said it had no further comments at this time.
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