Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for reaching audiences that are already receptive to messaging.
While in-flight advertising isn’t new, the digital nature of watching an ad as a value exchange for free or lower-priced Wifi, for example, isn’t always something today’s marketers consider when putting together their media strategy. As in-flight connectivity becomes a staple across the U.S. and more prevalent worldwide, advertisers have a unique opportunity to reach passengers during their air travel experiences.
Commanding attention at 30,000 feet
When passengers are using in-flight Wifi, their attention isn’t something that has to be captured — they’re already zoned in. By advertising to these groups, marketers and agencies tap into a very different consumer environment than they’ll get anywhere else.
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