The advent of AI is putting pressure on publishers to find new ways to connect with their audience, as AI summaries and answer engines are making it harder to reach new, indirect readers. Mobile apps are emerging as a channel where publishers see new potential.
That includes Complex — the entertainment and pop culture title e-commerce company NTWRK bought from BuzzFeed Inc. in a $108.6 million all-cash deal last year — which launched a new app on August 5.
“All our future-facing things will all be centered around this app,” said CEO Adam Levant.
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