This article was first published by Digiday sibling Modern Retail.
Best Buy this past Tuesday launched its new third-party marketplace on its website and app, which the company said will more than double the number of products it offers in the largest expansion of its product assortment to date.
It broadens Best Buy’s lineup of technology products, adding custom controllers, gaming chairs and desks, keyboards and mice, monitors and headsets. It will triple the mobile accessories assortment with more options for cases, screen protectors, chargers and more, the company says. In addition to consumer electronics, the marketplace will offer products in new or expanding categories such as seasonal decor, automotive tech, office and home. Plus, Blu-rays and DVDs are coming back; the retailer stopped selling them at its stores in 2023.
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