Hyve Group buys the Possible conference, and will add a meeting element to it in the future

With only two years under their belt putting on Possible, the organizers behind the marketing conference and networking gathering have been bought by a major events company. 

It’s only the latest in a flurry of dealmaking in the events space, as the FT reports that Cannes Lions owner Ascential is being bought by British publisher Informa for close to 1.2 billion pounds.

Hyve Group, which owns and puts on such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible, a three day conference that converges around marketing, tech, media and culture. 

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