When Amazon nabbed the rights to stream NBA and WNBA games from Turner last year, it shook the TV and sports industry. Since then, industry observers have kept a keen eye on how the streamer sells ads against those rights.
Amazon shouldn’t struggle to draw interest. Other players have sold out; NBC Universal has lined up 170 advertisers across its coverage, including Kia, Wingstop and American Express. Over 70% have bought across streaming and linear.
This month, betting app FanDuel was unveiled as the first sponsor of Amazon’s Prime coverage. It’s no surprise that a sportsbook wants a front-row seat, but FanDuel’s partnership goes beyond the usual sponsor’s playbook to alter how viewers experience the coverage itself.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário