How Costco stood against Trump’s agenda on tariffs, DEI this year

This story was first published by Digiday sibling Modern Retail.

In a year marked by volatile changes to tariff policy and a quick succession of pullbacks on diversity, equity and inclusion practices, Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.

Days after the Trump administration took effect, 98% of Costco shareholders voted against a proposal from conservative think tank National Center for Public Policy Research to evaluate risks posed by its diversity, equity and inclusion practices, according to Fortune. This was after Costco’s board of directors voted unanimously to ask shareholders to reject the motion.

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