Best Buy Ads hosted its first ever upfront-style event this week. Although it was livestreamed and there were no splashy performances from Lizzo or Snoop Dogg (both of which performed at Amazon’s upfront and NBCUniversal’s upfront this year, respectively), the retailer is hoping its new offerings are enough to catch advertisers’ attention — and ad spend.
It’s been a busy season for the tech retailer. At its “We Got Next” livestreamed event, Best Buy Ads announced its new ad format, “takeover packages” to allow advertisers to appear in stores, touted a roadmap for its self-service capabilities and recently inked off-site partnerships. Amazon, The Home Depot and Tesco all host a similar annual event for their respective retail media networks as more retailers get into upfront-style affairs.
All of this is aimed at courting advertisers ahead of the holiday shopping season and win dollars early before advertisers lock in Q1 2026 budgets. Significant joint business planning is expected at the top of next year, making Q4 “a really important planning season that we want to be in front of with our partners,” said Lisa Valentino, president of Best Buy Ads.
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