This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
- Currency exchange
- Starz’s A+E interest, Apple’s MLS deal, NBCU’s ESPN and more
Currency exchange
Search has been such a money magnet for advertisers, in no small part, because it has a really clear, differentiated pricing model: cost-per-click. Creators don’t have that – but a year from now, they might.
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