Future of TV Briefing: The 2025 glossary

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

  • The future of TV, defined
  • MLB’s new rights holders, Netflix’s AI guidelines and more

The future of TV, defined

Welcome to the fourth edition of our glossary of key terms that people in the TV, streaming and digital video industry use — and, often, misuse. For as much as people continue to use OTT or to act as if CTV and streaming are interchangeable and for as much as the terms short-form and long-form feel meaningless, new terms keep cropping up that can confound and convolute any industry conversation. So here’s the latest guide to what people talk about when they talk about the future of TV.

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